RADIO HEADS

Known for their pleasant voices and eloquent English, Cate Sidede, Terry Muikamba and Anne Mwaura open up about life on air, their personal struggles and why they love radio.

- ALISON SIFUMA, VIVIAN MAINA and ADUH KYALO

THE KISS 100 MID MORNING SHOW PRESENTER

CATE SIDEDE, 28 IG: @catesidede

One of my fond childhood memories is driving down Waiyaki way with my mom and pointing out to Lions place [Radio Africa group] as my future workspace. At the time I didn’t know what exactly I wanted to do, except that I wanted to work there.

It wasn’t until grade 13 or 14 at Brookhouse during career day that I knew exactly what I wanted to pursue. One speaker talked about PR and Marketing and it resonated with me. I wanted it, and that is what I studied for at Brighton’s University in the UK.

The decision to quit my job at a marketing and events company and join NYCE FM an online radio platform in 2015, did not sit well with my parents. For a minute I felt like I was letting them down. But even though it wasn’t according to their script, they came around to support my ambition. After a year at NYCE FM,I felt ready for mainstream radio and sent demos to several radio stations including KISS FM which I joined in 2016.