Kiehl's Talk

Kiehl’s as a brand speaks trust and care, which has been built over a period of 92 years, where natural ingredients, sustainable sourcing, recycling, and responsible manufacturing & packaging have played a key role. Kiehl’s journey from humble beginnings in 1851 as an old apothecary in New York’s East Village neighborhood to 250 stores around the world including 14 flagship stores in India is one which deserves attention and applause. Standing true to its commitment to provide unparalleled skincare, during the global pandemic, Kiehl’s recently launched its first-ever E-Commerce website in India with an aim to cater to all skin-care needs of the Indian consumers with effective and tested Dermatologist Solutions and Men’s Grooming ranges in addition to the iconic formulas like Calendula Range, Clearly Corrective Range etc. TMM chats with Shikhee Agarwal, Assistant Vice President, Kiehl’s, to understand the new blueprint, the existing one and the future plans of Kiehl’s in nurturing its strong presence in the Asian market.

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What are the core values behind Kiehl’s brand?

The driving force of Kiehl’s vision is the ‘Try before you buy’ initiative. Allowing clients to try products before they purchase, this 92-year old initiative has won hearts and has led to loyal patronage over the years. Kiehl’s journey from humble beginnings in 1851 as an old apothecary in New York’s East Village neighborhood to 250 stores around the world including 14 flagship stores in India is one which deserves attention and applause. Standing true to its commitment to provide unparalleled skincare, all Kiehl’s stores promise unwavering customer service. Taking a cue from the success of Kiehl’s stores across the world, it’s no surprise that all Kiehl’s customer representatives have the technical know-how to guide clients and leave no stone unturned to provide unmatchable service and expertise.

Tell us about the distinctive characteristics of the brand that appeal to Asian consumers.

There are many listed facts which distinguish Kiehl’s as a brand from the contemporaries:

Natural Ingredients: The ingredients are naturally sourced.95% of the formulas contain at least one natural or natural origin raw material. The workforce is working to increase the percentage to 98% soon.

Sustainably Sourced: The ingredients are not only natural but also Sustainably sourced, Kiehl’s work hand-in-hand with farmers and producers to source our ingredients in a way that’s beneficial to their communities and the planet.