The Finishing Touch

Elisabeth King on Why Hand Finishing Matters When It Comes to Haute Horlogerie Watchmaking.

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There’s nothing wrong with buying a watch for that simple aesthetic reason: “I like the look of it.”

Over time, though, the finer details start to count. A select group of high end watch brands are increasing their focus on hand-finishing as a selling point because the time-consuming techniques involved can account for up to 30 percent of the cost of an haute horlogerie model.