THE ROAD TO GILDED PATH

Yoon Chan-Young shares with us his experience of being the first Korean ambassador for Coach after securing the ticket to the world of luxury endorsement.

- Yan Joon Wing

After catapulted to stardom with Netflix's zombie apocalypse All of Us Are Dead, Yoon Chan-Young has chalked up another major achievement in his life: becoming the first Korean ambassador for Coach. The appointment was announced in March along with the debut of his first campaign where he showcased Coach's Spring 2022 denim signature ready-to-wear and Hitch backpack in a series of striking visuals. Yoon Chan-Young's youthful demeanour resonates well with Coach's ambition of reaching to younger generation. To get under the skin of his new identity of Coach ambassador, we caught up with the Korean rising star via Zoom.

Congratulations on being the Korean ambassador for Coach. How does it feel to work with such a global fashion brand?

First of all, it's really an honour for me to become a brand ambassador for Coach. I've always been interested in Coach items and it's just a wonderful opportunity that I can play the role of introducing the products of Coach to the public. I would like to thank Coach for appointing me to become the ambassador. I really feel like a genuine member of the Coach family. They have this kind of warmth towards me that I could feel working with them.

How would you describe your personal style?