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MEN'S FOLIO Malaysia
|August 2019
Proton unveils its first foray into the SUV market.
Early last year, Proton stole a march on the industry by announcing it would be releasing its first premium national SUV. It was a calculated move to raise eyebrows and kick-start debates on whether the national automaker will regain its customer base by doing so.
Enter the X70. Designed based on the Geely Boyue, a popular C-segment SUV in China that was first introduced in 2016, the automaker aims for this dynamic silhouette and compact yet practical premium SUV to appeal to the category of drivers who may not have considered Proton before – but certainly do now.
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