LOVED BY THE HOUSE

Gucci breathes new life into its Beloved handbag line.

- Nawaf Rahman

It’s not every day you turn 100, and in Gucci’s case, they’re not horsing around. Creative director, Alessandro Michele’s set to put on a show to mark the occasion with a slew of centennial content the brand is rolling out through 2021. Despite it only being April at the time of writing, we’ve already clocked plenty of headlines. It started with a partnership with The North Face that sold out internationally. Then, the Aria collection which saw Michele “hacked” Balenciaga designs, and now, the Beloved campaign.