Get Candid With Mrs Funnybones Aka Twinkle Khanna

Digital reading, writer’s block and WFH state of mind – Mrs Funnybones gets candid

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Her digital venture Tweak turned one last month, she’s just launched an imprint (Tweak Books), and along with it, two new books (in association with Juggernaut, titled When I Grow Up I Want To Be... and What’s in your Dabba), and all this while she’s been operating remotely from Scotland for the past two months – is there anything Twinkle Khanna can’t do? We spoke to Mrs Funnybones on everything from navigating the digital world, technology, and start-up advice.

GRAZIA: How do you, as the founder of a new-age digital content company, capture the joy of being able to dive into the written word online?

TWINKLE KHANNA: Tweak was designed by and for people immersed in the world of words. There are certain things you have to keep in mind when writing for an online audience, like length and snackable content interspersed with longer reads, but the skill-set required to write a novel, a column, or for an online platform is the same.

G: How exactly does the technology we use to read change the way we read?

TK