“Don't Let Your CV Stop You”

After spotting a gap in the tech market for mothers, MICHELLE KENNEDY, 35, created Peanut. Here’s how she cracked it…

- Jennifer Savin

Create something with mass appeal

I began my career as a lawyer at [dating app] Badoo and eventually became the deputy CEO. I then helped to launch Bumble, but at the time, I wasn’t dating – I was a new mum. None of my friends had children yet and during the 2pm nap time, I felt lonely and wanted to connect with like-minded women. It got me thinking, “Why not apply dating algorithms to motherhood?” and the idea for my app, Peanut, was born. My first step was research – if you haven’t investigated what people want and why, it’s easy to create a product that only