From X to 10X!

This book, 'Pony to Unicorn' describes different components of scale and the levers that founders of a company generally have with them for their startups to grow and sustain the competition.

- Swapna Peri

The authors of the book explain many real-time examples that include risk-taking scenarios and risk management scenarios. Becoming a unicorn is not the goal, as the title might seem to suggest. The authors used very accessible language to explain to the young and budding entrepreneurs what virtues and solid business principles make the company grow despite competition.

The book also comprises interesting anecdotes that comfort the readers and understand the principles that are to be implemented. The authors have made every effort to give a realistic scenario of how start-ups start and progress. In this book, the investors, employees, and the entrepreneurs, everyone has takeaways.