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JOSH'S DIVERSE CREATORS

RollingStone India

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May 2021

IN THE SPOTLIGHT

- ANURAG TAGAT

JOSH'S DIVERSE CREATORS

KAJAL TIWARI ACTOR, DANCER , 22 , MUMBAI

What kind of change have you noticed about how you interact in the digital and social media realm over the last year? How has being on Josh changed that?

There’s a lot of difference between Josh and the other social apps. After joining Josh, I felt very confident about what I want to do. I wasn’t getting that much of a response in other apps as well, so on Josh I was more engaged and got more incentive to create more stuff. I got a lot of a followers on Josh and with a lot of response, which is rare. So things had changed quite a bit.

Every app usually seems to categorize creators into one box – you’re either a singer or an actor or just one talent but Josh doesn’t have those limitations. It’s different on there – it doesn’t ask for just one talent, but whatever you have and want to put out there, without limitations. It’s one of the best things because then you can do more and better for your followers.

What was your CreatorThon experience like in Maldives?

I still don’t have the words to accurately describe it. It was my first trip where there was no force or targets to achieve. It felt like I had gone on my own. Other apps who sponsor trips often have conditions and targets, but Josh didn’t put down any of that. I was a bit scared going in at first, but the team was so comfortable that my mind just changed so much. I really enjoyed it, because there were no obligations apart from just enjoying yourself.

What did you feel you picked up by interact with other creators at the CreatorThon?

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