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THE AGE OF SUPER HEROES

PROVOKE Lifestyle

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May 2022

IT'S THE DAWN OF THE SOUTH INDIA HERO WHO SEEMS TO BE DONNING A CULT STATUS WITH THE MULTILINGUAL BIG BUDGET LARGER-THAN-LIFE FILMS THAT ARE HERE TO STAY

- Namita Gupta

THE AGE OF SUPER HEROES

It's larger than life. It's bigger and better. Big budget movies are back with a bang. It's time to celebrate the hero and get into some hero worship mode. A trend that has come and gone with Rajinikanth and come back and this time it looks like it's here to stay. Among all the recent big-budget movies - like Pushpa, RRR, KGF Chapter 2, Beast, Radhe Shyam and others like Vikranth Rona in the pipeline, one thing that stood out was the hero. The real crowd puller, who jumped out of nowhere, walked in slow motion with a swag that could kill and with or without arms and ammunition; killed hundreds of his enemies at one go, as his fans hooted, whistled and continued to want more and more of their superhero with special effects. Yash, Ram Charan, Jr NTR, Allu Arjun, Prabhas and others of their league are international figures of prominence now. The 1000 crore targets are defying all expectations and are not unheard of anymore. Their fans flock for first day first shows imitating their hairstyles, their hero's clothes, their mannerisms for that matter and even learn their favourite hero's punchlines and dialogues by heart. We speak to some of the popular names from the South Indian industry on their opinion of this trend of big-budget hero-oriented blockbuster hits releasing in multiple languages, that portray the protagonist as a larger-than-life superhero, almost a demi-God of sorts.

PRIYAMANI

Better late than never! I'm very happy that the South Indian movies are finally getting their due in the north too and we all are called Indian movies and Indian actors rather than south and north actors. I am so happy to see that they are getting fantastic response from not just everywhere in India, but from people all over the world.

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PROVOKE Lifestyle

PROVOKE Lifestyle

KURINJI CELEBRATES TAMIL HIGHLANDS

Sangamithirai at Feathers Hotel presented Kurinji - A Taste of the Hills, an immersive culinary festival inspired by Kodaikanal, Ooty, Kollimalai, and Yelagiri.

time to read

1 min

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

COZY CHIC

Sweet Dreams, a nightwear brand, was launched with Vaishali Dhandha curating the guest list.

time to read

1 min

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

CRAFT COMEBACK IN CHENNAI

After a decade, the Dastkari Haat Crafts Bazaar returned to Chennai at NIFT Campus, Tharamani.

time to read

1 min

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

PROPELLED BY PASSION

HAVING DREAMT OF BEING AN ACTOR SINCE CHILDHOOD, ACTRESS RAADHYA IS LIVING HER DREAM BY PLAYING DIVERSE ROLES IN KANNADA AND TELUGU...

time to read

5 mins

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

BREAKTHROUGH SUMMIT CHENNAI 2026

Breakthrough Summit 2026, organised by WWBC, will unite 400+ entrepreneurs, founders, and leaders in Chennai for a transformative day of clarity, systems, and growth.

time to read

1 min

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

A Symphony of Spices

CHEF SHEETHARAM PRASAD, THE CORPORATE EXECUTIVE CHEF FOR GRT HOTELS & RESORTS, HOLDS KEY ROLES AS THE GENERAL SECRETARY OF SICA AND VICE PRESIDENT OF IFCA, AND ACTIVELY MENTORS STUDENTS, SHAPING THE NEXT GENERATION OF CULINARY PROFESSIONALS. HE CHAMPIONS HEALTHY EATING, ORGANIC FOOD, ASTRO FOOD AND THE \"SLOW FOOD\" MOVEMENT, PROMOTING THE PRESERVATION OF BOTH NUTRITIONAL PURPOSE AND TRADITIONAL CULINARY HERITAGE.

time to read

5 mins

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

Sattvic dining, reimagined

ENTER SATTVAM FOR A REFINED TAKE ON SATTVIC CUISINE, WHERE EVERY DISH IS PLATED WITH ELEGANCE AND ROOTED IN HERITAGE

time to read

2 mins

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

REDEFINED REHAB

Shri Bone & Joint Clinic launched Shri Physio & Rehab at Adyar, marking South Chennai's first doctor-led, technology-advanced rehabilitation and wellness center.

time to read

1 min

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

MADRAS ART GUILD 2026

The Madras Art Guild's fifth edition, supported by Yuj Foundation, opened with Dr. Shobana inaugurating the art show at VR Chennai.

time to read

1 min

March 2026

PROVOKE Lifestyle

PROVOKE Lifestyle

A BOLD COMEBACK

Nissan unveiled the all-new GRAVITE at Autorelli Nissan Chennai, signaling a bold resurgence in India.

time to read

1 min

March 2026

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