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Modern Weaves
Femina
|Femina Volume 60 Issue 24
Ethical fashion meets handcrafted Indian heritage here. Take notes as we introduce you to a lifestyle brand that encompasses both traditional and western ethos at the same time, finds Ruman Baig
Stemmed from the ideology of blending Indian textiles with western silhouettes, label Ancestry is tailor-made for the modern Indian woman. Staying true to its name, Ancestry is all about revamping handcrafted heritage for millennial consumers. Besides being the torch bearers of ethical fashion, Ancestry is also a one-stop-shop for organic beauty products, accessories and home décor essentials. We speak to Manjula Tiwari, founder and CEO of Future Style Lab at length.
WHAT IS THE DESIGN PHILOSOPHY BEHIND THE LABEL ANCESTRY?
The brand celebrates culture and heritage in a contemporary way by keeping it relevant. We appeal to the Indian consumer’s curiosity but at the same time, provide her with something that fits in perfectly with her new-age lifestyle. The brand believes in unearthing the hidden gems of India and creating products inspired by them.
HOW DO YOU BLEND INDIAN SENSIBILITIES WITH GLOBAL TRENDS WHEN IT COMES TO YOUR DESIGNS?
Denne historien er fra Femina Volume 60 Issue 24 -utgaven av Femina.
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