The IBC Outline

IBC2018 has wrapped up, and has instigated a sense of learning, inspiration and long-lasting synergies

- Anisha Gakhar

Digital Studio was at Amsterdam this year for IBC2018, along with many of our industry peers, absorbing all the latest technologies and magnificent displays that were showcased. On my way back to home land, I was left with a surging inspiration, which had its roots in the depth of knowledge that I gained. IBC2018 welcomed 55,884 attendees to its 2018 chapter, whilst recording a 667 sqm increase in floor-space as compared to last year, to make it 53,710sqm of the RAI Exhibition centre in Amsterdam. What’s note-worthy is that the IBC App logged more than 91,000 interactions, lodging IBC at number one position on Twitter, in the Netherlands, on several days of the convention. It recorded 185 million potential impressions and over 250,000 video views. For those who missed out on the happenings, and those who did not and yet want a scoop on the excitement, read on. There is a lot to imbibe from the most lucrative insights filtered out from this year’s IBC2018 gala event.

STANDPOINT

“This show is about engagement, engagement, and engagement. The stats were up in almost all areas and re-bookings are ahead of last year,” said Michael Crimp, chief executive, IBC.

Crimp noted that it was important that the figures were placed within the context of all that IBC comprises of. “IBC is much more than just a trade show,” he iterated. “We have developed a basket of data-driven statistics including sales leads generated on stands, conference attendance and IBC365 views. IBC is benefiting from the convergence of technology,” he added. He also explained that the exchange of information and energy is pivotal to the longevity of IBC’s success, and sits at the very core of the business.