Good Better Breast

Side boob, underboob, and now full boob. Isabel Ong uncovers how the beauty industry is keeping abreast of the boob-baring looks popping up all over Fall/Winter 2017’s runways.

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However you feel about flaunting your bosom, fashion houses are celebrating it in all its glorious forms this season.

You’ll see clear hints of it through the assortment of sheer finishes (gauzy chiffon at MSGM, embroidered tulle at Dior); more of it with low necklines (deep Vs at Loewe, Saint Laurent’s micro dresses, including one that covers the nips just so – in see-through fabric); and all of it with the runway’s “free the nipple” movement (cue the completely transparent sweaters at Calvin Klein 250W39NYC) – a fashion statement that echoes our politically charged times.

The trend is not limited to the catwalks. The likes of Bella Hadid and Kylie Jenner have been popularising the under boob look (at press time, there were over 232,000 Instagram posts with that hashtag) for a while now. For the uninitiated: If you come across snaps of them with the bottom curve of their bosom peeking out, it’s not a wardrobe malfunction.

BARE NECESSITIES: THE SKINCARE

Beauty brands have long encouraged giving busts some TLC to keep them perky and looking youthful. Take Clarins’ bust care range, introduced in 1973. Its current offerings – a gel and two types of lotions – emphasise lifting, hydrating and firming.