DEFEND YOUR DATA

LAST MONTH SAW THE WORLD OBSERVE THE DATA PROTECTION DAY, A GLOBAL EVENT THAT’S AIMED AT BOOSTING AWARENESS AMONG BUSINESSES AND USERS ABOUT DATA PROTECTION AND PRIVACY. SECURITY ADVISOR ME SPOKE TO INDUSTRY EXPERTS WHO SHARED INSIGHTS INTO WHY DATA PROTECTION DAY IS MORE THAN JUST ANOTHER DATE IN THE CALENDAR.

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Held annually every 28th January, Data Protection Day began in Europe in 2007. Two years after, the US and Canada followed suit and launched the Data Privacy Day. With the aim of raising awareness and promoting privacy and data protection best practices, the event is now being observed by individuals and organisations across 50 countries worldwide.

In an increasingly digitised world, data is becoming more and more valuable. Today, businesses rely on data to identify new opportunities for growth as well as to improve the efficiency, services and products that are, ultimately, aimed at benefiting their consumers. With data protection growing into one of the major priorities of our time, we spoke to industry experts about the best way to protect data, as well as predictions regarding the direction data privacy in the future.

BRIAN CHAPPELL, DIRECTOR OF PRODUCT MANAGEMENT, BEYOND TRUST

Success in data protection projects is predicated on a solid cybersecurity foundation and a structured approach to what is being protected — without a solid foundation, data controls will be open to abuse.