3 practical reasons to use Twitter

This social media service isn’t just for shouting into the void.

- ALAINA YEE

Twitter’s reputation for being a place flooded with memes, hot takes, and abundant photos of meals isn’t unfounded. But there’s still a use for Twitter even if you don’t love arguing with internet strangers or wading through endless jokes. In fact, it can save you time and headache when used judiciously. Here’s how.

1. BETTER CUSTOMER SERVICE

Few things irritate (or spark full-on rage) as much as shoddy customer service. When chat or phone isn’t connecting you to anyone who can help, try Twitter instead.

All kinds of businesses are easy to reach via Twitter, including banks and some utilities. You should first check a company’s tweets and replies to see if it responds to customer inquiries (and how quickly), but these days most companies do. Some even have dedicated Twitter accounts for customer service.

Seeking customer support in this manner has two benefits: First, you’ll save time. You can fire off an @ reply or a direct message to the company, then go about your life as you wait to hear back. Generally responses are fairly quick. The human on the other end will often use direct language that addresses your concern, too, rather than following a script.

Also, Twitter-based support teams often have more leeway when helping with a problem. Even if you’ve already given the phone system or online chat a shot, reaching out over Twitter may resolve your issue more fully.