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Say Hello to Premium Casual
foodService India
|November - December 2016
The momentum in premium casual dining may be hard to explain given the price-sensitivity of Indian diners. But restaurants in this segment appeal to consumers looking for an exciting and distinctive dining experience at a lower cost than fi ne dining. Nivedita Jayaram Pawar takes a closer look at this new, emerging segment.
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A new trend in casual dining is sweeping both operators and consumers alike. And that’s premium casual dining. “Hidden within the casual dining category, premium casual dining has emerged as a fast-growing subset that has high potential for growth. Restaurants offering Italian, European, Pan Asian and Indian cuisines are doing well in this segment,” confirms industry veteran Samir Kuckreja, who is also the founder and CEO of Tasanaya Hospitality, a boutique consulting firm.
The concept: Old barriers between fine-dining and casual-dining are blurring. Premium casual dining now makes it possible to combine the two. “It offers a casual yet superior dining experience to customers who want to enjoy fresh flavours through the latest preparation techniques, but don’t have a whole afternoon or evening to spend at a restaurant,” explains Vicky Ratnani, Head Chef – The Korner House By Vicky Ratnani. Aided by a refreshing new menu, evolved restaurant design and a refined service style, premium casual dining restaurants are now trying to appeal to both the younger generation and families. Brands like Social, Sodabottleopenerwala, Farzi Café and The Korner House By Vicky Ratnani have been pushing the casual dining model and putting a greater focus on hospitality and restaurant design, thereby gaining popularity and expanding consistently.
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