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The Goddess Arrives
Visual Merchandising and Retail Design
|October 2019
Bengalis all over the world are known for their passion for Durga Pujo.
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The goddess is not just the embodiment of Shakti to them, but is also the daughter, who comes home once a year to her natal place along with her children for five days of bliss. And that is how the Goddess is perceived– A loving daughter, a doting mother and the harbinger of happiness. To commemorate the popular festival, Lifestyle installed some majestic displays using ecofriendly materials. Says Akash Kumar, VM head at Lifestyle International Pvt Ltd, speaking about the objective behind the new displays, “Durga puja is the most awaited festival in the East. It’s the highpoint of the cultural best, where people adorn the best of the festive fashion. This year around we wanted to establish a real connection with our audience by immersing our displays in the most iconic elements of the Pujo. Elements include a detailed goddess Durga face and Dhaka representing the elements inside a puja pandal. “
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