FASO establishes a ‘winning' presence

KPR launched its brand FASO innerwear and athleisure wear in 2019, which has received an enthusiastic response in the market. In an exclusive interview, E K Sakthivel, Executive Director, KPR Mill Limited, provides detailed insights into the FASO brand, USPs, and future plans

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The FASO brand, which is the first foray of the KPR Group into the branded apparel segment, was launched in May 2019 and has already been creating ripples in the market. Providing details about the launch, E K Sakthivel, Executive Director, KPR Mill Limited, says, “We had launched the brand initially in Coimbatore, Madurai and Chennai. We started with 15 products of men’s innerwear – basically briefs, trunks, and gym vests. Within three months’ time, we expanded across Tamil Nadu. Right now we are offering 42 styles in men’s innerwear. We have briefs, trunks, vests, and athleisure wear consisting of jogger shorts, pants, gym vests, and T-shirts.” The company has been expanding its presence by steadily increasing its network of distributors.

Overwhelming Response