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Kalyan Jewellers' Muhurat@Home Adds sparkle to DIY weddings.
The Retail Jeweller
|July - August 2020
With small DIY weddings coming back in the limelight, courtesy the global pandemic, jewelry is also changing to suit the at-home scenario. KALYAN JEWELLERS’ new ad campaign Muhurat@Home refl ects this to perfection
A once-in-a-century pandemic has hit us where it hurts the most. Our daily lives and also once-in-a-lifetime occasions like weddings have been skittled around like ninepins. What previously encompassed a whole year of planning, shopping trips and stops at stores to curate the perfect jewellery, has suddenly been reduced to an online experience.
With reduced public gatherings, old-school DIY weddings are coming back --- the ones from lore that were planned and celebrated with only close family and friends, at home. Kalyan Jewellers picked up on this trend and came up with a clever online campaign --- Muhurat@Home --- part of their Muhurat collection, launched in 2018 and available across all their showrooms in India and the Middle East.
Muhurat@Retail
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