Prøve GULL - Gratis
DEEPENING HUES
The Retail Jeweller
|March - April 2020
Fura is a daring and well-founded new entrant to the global mining industry. Specialised in colour gemstones and moving quickly to corner major sources of the world’s supply of emeralds, rubies and sapphires, Fura is poised to launch its evocative products onto world markets, with a special focus on India, this year. Soma Bhatta spoke with Fura’s president and CEO Dev Shetty.
Soma Bhatta (SB): Please tell us about Fura’s journey so far.
Dev Shetty (DS): Fura’s journey began in January 2017. From the outset, we wanted to focus on colour gemstones. Our focus was on finding operating assets that could bring in revenue within two or three years. Our first acquisition was in Colombian emeralds at Coscuez in January 2018.
Two years on, we have achieved three major milestones. We have a presence in emeralds in Colombia, the world’s largest supplier of emeralds by dollar value. We consolidated licences to build a 435 sq km land block in Mozambique, the world’s largest supplier of rubies. We acquired an operating asset in sapphires in Australia. We are the only company to have all the major categories of colour gemstone in our portfolio.
The acquisition that we announced on 11 February 2020 [of major interest in a number of ruby mining licences and concessions in Mozambique, on favourable terms was the outcome of a consolidation that began in July 2018. Fura is the first international company to have 100 per cent of the land bank in a major producing area.
It is possible that we may have a few more acquisitions in rubies and sapphires in 2020, but our focus is on production. Looking at the current scenario and the uncertainty caused by the novel Coronavirus, we will defer our supply to the market. Instead of the first half of 2020, now we will be supplying the market with emeralds from Colombia and rubies from Mozambique in the second half of 2020. If we get our strategy right, in the second half we may be able to supply Australian sapphires as well. I think we will surprise lots of people, in a good way. With sapphires, we will do what Rio Tinto did for brown diamonds a few years ago.
SB: What do you see as Fura’s main markets?
Denne historien er fra March - April 2020-utgaven av The Retail Jeweller.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA The Retail Jeweller
The Retail Jeweller
From Inception to Impact
From setting up operations in the middle of a pandemic to driving double-digit growth, Vice President Muthukumar A N tells The Retail Jeweller how his strategic focus on people, processes, and sub-brands has fuelled this accelerated journey.
3 mins
September - October 2025
The Retail Jeweller
Partners in Brilliance
The 20th edition of the INDRA Retail Jeweller India Awards brought together the brightest minds and strongest supporters of India's jewellery retail community. The evening marked a special moment for De Beers, which formally launched its Indian Natural Diamond Retailers Alliance (INDRA) initiative— celebrating retailers from across the country who are already part of this growing movement.
1 min
September - October 2025
The Retail Jeweller
The Shine of Firsts
The awards became a memorable evening for a group of new names who took the stage for the first time.
1 mins
September - October 2025
The Retail Jeweller
De Beers at Dubai Mall
Dubai: De Beers recently opened a new retail jewellery flagship boutique at The Dubai Mall, in partnership with the Chalhoub Group, marking an expansion of its high jewellery presence in the Middle East with dedicated areas for bespoke orders and client consultations, offering a tailored experience for collectors and enthusiasts where the interior design highlights craftsmanship.
1 min
September - October 2025
The Retail Jeweller
THE 20TH INDRA RETAIL JEWELLER INDIA AWARDS: A NIGHT OF RADIANT HONOURS
Twenty Years of Sparkle and Creative Brilliance.
1 min
September - October 2025
The Retail Jeweller
Virtual Try-On 2.0
New York: Alta and Doji, fashion tech start-ups, are taking virtual shopping to the next level with Virtual Try-On 2.0, a cutting-edge integration of AI, 3D avatars, and immersive AR experiences.
1 min
September - October 2025
The Retail Jeweller
INDRA: Rewriting the Diamond Story
Globally, diamond jewellery demand is worth $80-85 billion annually. India now commands the second-largest share of this market, accounting for 10-12 per cent of global demand—and growing fast. As this momentum builds, the need to deepen consumer penetration into the natural diamond category has never been more urgent. Enter Project INDRA (Indian Natural Diamond Retailers Alliance), a collaboration between the De Beers Group and the Gem & Jewellery Export Promotion Council (GJEPC).
3 mins
September - October 2025
The Retail Jeweller
Everyday Gold Advantage
Dinesh Kala Jain, Head of Gold Business, CaratLane talks to The Retail Jeweller on how everyday gold strengthened CaratLane's youth and middle-class connect, increased footfall, brought 7000-8000 new buyers in last 6 months, and lifted gold's share from 2% to 7-8% in the last one year.
3 mins
September - October 2025
The Retail Jeweller
LASTWORD
Anand Pednekar, Director, Jagannath Gangaram Pednekar Jewellers
1 mins
September - October 2025
The Retail Jeweller
Shaping Excellence
Ambika Thandavan, Senior Design Manager, Zoya, emphasises the importance of self-belief and the courage to step beyond comfort zones that open doors to unexpected opportunities
2 mins
September - October 2025
Translate
Change font size
