Well-Cooked Success!

The cookware market is exploding with innovation, need for enhanced convenience in the household is driving the rapidly growing demand, says Sunil Agrawal, Director - Vinod Cookware.

- Niranjan Mudholkar

Vinod Cookware was established in the year 1986 with a single product. How’s been the journey since then and are you satisfied with it? 

Vinod Cookware has been in the market for more than two decades. It was set up with a vision to mitigate the daily struggle and challenges faced by housewives in traditional Indian Kitchens. Determined to provide innovative kitchen solutions, our products help to uplift the methods of working in a kitchen, which has helped us to build an instant connect with homemakers of all ages. Today, after a decade’s experience and with a repertoire of over 400 products spread across four different categories, Vinod Cookware is established as one of the most preferred names in Indian as well as global markets. We have been successful in striking the right chord with consumers and are one of the most desirable brands in the cookware industry, standing strong at number three position in the country. Our devotion towards revolutionising kitchens, with quality and innovative products, continues and we at Vinod firmly believe in ‘Jo bhi ho Khana, Vinod mein hi Pakana’.

Indeed, the journey is the most satisfying not just to us but also to the consumers who have bought an entire bouquet of products in their kitchens with the latest in technology, longer life span and affordable prices. At every step, there has been a learning not just for technology and innovation but also with regards to adaptation to changing consumer preferences. We challenge you -There won’t be a single Home without Vinod Cookware!

How has the industry and the market evolved over the same time?