EDGE OVER COMPETITORS

Since we cater to a niche segment, our drilling and boring products are well accepted there and we did not face any major hurdles last year except few price competitiveness challenges, says Keshav Khurana, Executive Director, Wohlhaupter India Pvt. Ltd.

- Niranjan Mudholkar

How would you analyse the cutting tools industry’s performance over the last one year in India?

The cutting tool industry has seen much ups and down last year. While there were some companies which were investing and had good projects resulting in volume purchase of cutting tools, there were many other manufacturers who were facing recession and sale of cutting tools to them was low. Overall the tools industry had a flat result.

How did your organisation fare in comparison with the rest of the industry last year?

We had a growth in 2019 over 2018 when compared to the industry. Since we cater to a niche segment, our drilling and boring products from AMEC and Wohlhaupter are well accepted there and we did not face any major hurdles last year except few price competitiveness challenges.

How has the Covid-19 outbreak affected your business?