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Yoga Finds A Fit Way To Make Profits
The Franchising World
|March 2018
Yoga is not merely a way to keep fit and healthy. It has turned into an industry, and a very competitive one at that. Aysha Anam
The 5,000-year old practice of yoga has turned into a booming multi-billion dollar market today worldwide. Consumers are getting smarter and looking for permanent solutions instead of paying hefty medical bills. Hence, there is a rise in the demand of health professionals in the market. The demand for yoga instructors is going to grow by 30-35% in the next couple of years. “While surviving the job culture, professionals in the industry are facing several health issues due to irregular working hours, food habits and stress. This is where yoga comes into play,” says Dr. Yogi Vinay Rai, founder of the Nirvana Yoga Studio.
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