Who Will Mcdonald's Share Its Burger With?

Now that McDonald’s India has terminated its joint venture with Connaught Plaza Restaurants Private Ltd., the options for forging a new business bond are on the table. Nusra takes a look at some of the potential candidates.

- Nusra

In India, McDonald’s is right now chewing on a rather hard burger. McDonald’s India Private Ltd. (MIPL), the local unit of the American fast food chain, terminated its franchise agreement with Connaught Plaza Restaurants Private Ltd. (CPRL) on August 21, which runs McDonald’s outlets in north and east India. Therefore, it is now searching for a new partner to rebuild the brand. CPRL, a joint venture between MIPL and Vikram Bakshi, the managing director of CPRL, runs 169 McDonald’s restaurants. McDonald’s cited “default in payment of royalties by CPRL” as the primary reason for termination.

The termination implied that CPRL would not be authorised to use McDonald’s branding, trademark, design and marketing policy rights within 15 days of the termination notice, starting September 6. However, around 15 stores of the 169 stores across the north and east region are currently operational even after the deadline set by the termination notice.