Watch Out For Profit

The country’s 1.2 billion people, burgeoning middle-class and their conspicuous consumption pattern, are the incentives for smartwatch makers to tap the consumer base here. Let’s see how leading watchmakers are gearing up to grab a share of the pie.

- Payal Gulati

After the smartphone revolution, India is all set to witness the smartwatch boom. The market is still in its nascent stage, but leading players are gearing up to build a vibrant ecosystem in the country. Experts believe, India’s smartwatch market will witness a wearable tech explosion in coming 4-5 years, which is evident with players like Apple, Titan and Samsung, who are gearing up to grab a share of the pie. The motive behind tapping the Indian consumer for smartwatches is simple: burgeoning young population and their consumption patterns that often reflect aspirations well beyond income levels.