The Rise Of Renting In India

The online fashion rental market in India is pegged at $3-4 billion and is growing at a healthy rate due to continuous explosion of startups in fashion renting business

- Shipra Srivastava

It is a long cherished dream of many Indian brides to wear Manish Malhotra or Sabyasachi Mukherjee designed outfits on their D-Day. On an average, these designer labels are retailed at a minimum price band of over a lakh rupees, spending such enormous amount for a single occasion can be a costly affair for many. However, online luxury renting, a new concept which allows luxury fashion at affordable prices, is gaining immense popularity. As per the media report, online fashion rental market in India is pegged at $3-4 billion and is growing at a robust rate due to continuous explosion of startups in fashion renting business. Speaking on same, Aanchal Saini, CoFounder & CEO, RENT IT BAE, said: “Every woman should dress beautifully without having to spend a fortune of her earnings. RENT IT BAE solved this dilemma by introducing a niche fashion rental service by offering a plethora of brands and designer labels at 10-15 per cent of the retail price.”