The Growing Western Trend

- Payal Gulati

Women across metros and smaller cities are increasingly embracing western wear, making it one of the fastest growing categories in apparel segment. The category is gaining traction owing to growing fashion consciousness among Indian women, increasing disposable income and more women joining the workforce.

The apparel market in India is estimated at $45 billion and is expected to touch $200 billion by 2025, according to a study conducted by consulting firm Wazir Advisors. Besides, women’s western clothing market is growing at a CAGR of 35-40 per cent.

This growing market has urged not only national brands to expand fast but also international brands to invest here.