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More Shine To Fine-Dine
The Franchising World
|May 2019
With indulging in fine cuisine with a pleasing or entertaining ambience has become a much looked forward to experience among those who have higher disposable income, the fine-dine restaurant space is certainly touching higher peaks.
More money to spend, a curiosity to experience the finer things of life, and the need to upgrade one’s social status are few of the factors scoring high for the fine dine restaurants in India. “The market for fine-dine is huge, especially if the restaurant excels in a particular cuisine instead of trying to be a master of all,” says Arpan Gupta, co-founder of Anglo restaurant Anglow.
Most of the restaurateurs believe that people are willing to pay more for experience and this trend is gradually increasing. “People are now more open to the idea of spending on culinary experiences, for the service, ambience and product. This trend has definitely picked up in the last two-three years,” Gupta adds.
BUSINESS MODEL
So what does it cost to open a fine-dine restaurant in a metro city? According to Jagjit Singh, COO, Pind Baluchi, the overall investment of a fine dine restaurant could range anywhere between Rs 90 lakhs to Rs 1.2 crore depending on the location. Since fine dine restaurants need large seating space and kitchen areas, the space could vary anywhere between 2,500 – 4,000 sq. feet. For instance, Pind Balluchi has two fine-dining formats – Pind Balluchi Village Restaurant and Pind Balluchi Grills and Platters for which the investment is Rs 90 lakhs to Rs 1.1 crore and Rs 1.5 crore respectively.
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