Emergence Of Value Fashion Retail

Brands are leaving no stone unturned to address high fashion aspirations of customers from metros to Tier IV locations. Being large format retail, investments are on the higher side; however, returns are interesting enough to capture the senses.

- Shwetha Satyanarayan

Aligned with the latest global trends, shoppers in India are shifting to value-for-money fash-ion. People no longer consider apparels as a durable item, to be shopped seasonally; instead, they are now chasing latest trends and hunting for bargains. For their part, from bringing global designs to changing styles every 45 days, brands are leaving no stone unturned to tap the most aspirational fashion markets in India.

Mostly introduced to tap the market in non-metros where big brands shied away from investing; value retail has been successful in bringing designer styles, superior quality products at affordable prices to value-conscious Indian customers.