Cooking Up Profit In Home Appliance Business

Shinag Allied Enterprises, a Bangalore-based two decade old small kitchen appliance manufacturer, is set to revolutionize the sector by launching home appliance hypermarket stores pan-India. Sanjay Gandhi, Founder, Shinag Allied Enterprises, shares the exponential prospects in the business.

- Beny Sachdeva

From being a manufacturer to a retailer, discuss your journey in brief.

In 1991, we set up a manufacturing plant in Bangalore for sufficing the needs of kitchen ware appliances sector and used to manufacture under Surya Accent label. With rising demand, a decade later, we witnessed a boom in the sector due to changing lifestyles, especially in smaller towns. We jumped into the retail pool of kitchen appliances and launched multi-brand kitchen appliances’ 5000 sq. ft huge store in Arohalli on Kanakpura road, Bangalore. And now we are launching a large format multi-brand retail stores across Bangalore, especially in the smaller towns and outskirts.