Coffee-Bike Pedals Into India

While India is dominated by a tea drinking culture, many coffee specialist chains believe coffee has long since replaced tea as ‘the must-have drink’. This is offering a great opportunity to international coffee brands to make in-roads in the country

- Payal Gulati

Coffee is enjoying a boom among middle-income spenders in India and one of the players tapping the opportunity is Germany-based Coffee-Bike. “India is always considered as a tea drinking country, so we have developed a coffee concept. We were wondering a bit in the beginning if the Indian market was ready for a coffee concept like ours, but we have learnt in the past few years since we started in India that coffee is taking off in a big way,” says Jonathan Dobrawa, Senior International Franchise Manager, Coffee-Bike.

BREWING COMPETITION