Biryani Means Business

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Availability of authentic and hygienic Indian food options in the QSRs space was a rarity just 4-5 years ago. Not any more, with the availability of organised QSR chains offering Indian foods like biryani, rolls, kebabs and sandwiches. In fact, over the last few years, as QSRs and take-away outlets have begun to dominate, biryani has emerged as an unlikely champion of India’s fast food scene, unseating the pizzas and burgers.

As Krishnakant Thakur, Co-Founder and COO, Charcoal Eats, puts it, “Our order analysis reveals that biryani is among the most popular food items among both home consumers as well as corporate clients.”