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Baby Steps Lead To Giant Leaps

The Franchising World

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June 2018

If you believe children’s fashion is kid’s play, think again. From national to global brands, fashion for the young ones is a big business

- Payal Gulati

Baby Steps Lead To Giant Leaps

With kids becoming more brand-conscious and parents ready to shell out more, the segment catering to apparel for children is serious business. From following the fashion trends set by celebrities and Bollywood’s young brigade, parents in no time move on to recreating those looks for their kids. In fact, the kids’ wear industry is booming: it was estimated at Rs 66,904 crore in 2017, accounting for 20% of the total apparel market of the country and is expected to reach Rs 1,45,445 crore by 2027.

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