A 'Grab-And-Go' Food Opportunity

Chennai-based TenderCuts, a meat procurement omni-channel platform, has forayed into the ready-to-eat food segment by launching a new brand called ‘Envee’. It aims to provide its customers the experience of eating freshly prepared starters made from high-quality, antibiotic-free, hygienic and healthy fresh-cut meat.

 

- Payal Gulati

Consider this: India is projected to be one of the fastest growing markets in chicken, mutton and seafood consumption. And while vegetarianism is often believed to be widespread in India, the data seems to suggest otherwise. In fact, the size of the meat market in India is estimated at a whopping Rs 2 lakh crore, and expected to triple by 2020, according to reports. The Chennai market alone has been estimated at Rs 2,500 crore. The market potential for the urban India is believed to be worth USD 8 billion. However, the flip factor is that as much as 90% of this market is unorganised. Small wonder then that startups are now gravitating towards this space, working to make it more organised.