Make Or Break

Rajiv prasad, president (India operations) of global tyre manufacturer JK tyre & industries, believes success comes down to people and strategy.

- Ashton Kobler

Rajiv Prasad, President (India Operations) of JK Tyre & Industries, believes “it is the people who make or break companies.” Holding a senior leadership position in a company that has been a pioneer of radial technology and among the top 25 tyre manufacturers in the world, Rajiv has seen plenty of growth and firmly believes that the strength of a company lies in its people.

JK Tyre has a presence across 105 countries with a network of 4,000 dealers. “As a company, we are number one in terms of commercial vehicles and Tier-1 in terms of the OE and Replacement market,” Rajiv says. “JK Tyre beats all of its competition in India in the commercial vehicle segment. We will continue to maintain our strength and gain market share year on year.”

With India rapidly growing, the company is taking products right into the deepest corners of the country.

“With road infrastructure improving and a thrust from the government to develop rural roads, the road movements are only going to increase, which will provide a massive push to our commercial segment where we are already leaders.”

In the past few years, JK Tyre has concentrated more on Service or Mobility Solutions. “Instead of selling tyres, we have been selling kilometres to some of our customers and fleet owners. We commit to how many kilometres a tyre can take them and we guarantee the product will perform,” Rajiv says.