Crisis Averted

Richland logistics CEO Colin Moran talks navigating crises, the power of culture and the silver lining of the covid-19 pandemic.

- Julie Cooper

NAME: Colin Moran

COMPANY: RichLand Logistics

POSITION: CEO

LOCATION: Singapore

Singapore-based RichLand Logistics opened up shop in the early 1990s and in its three decades of existence, the premier end-to-end logistics company has learned there’s no such thing as smooth sailing.

The CEO Magazine caught up with CEO Colin Moran while in Australia during the COVID travel restrictions in March this year, who explained that operating across the South-East Asia region, RichLand has navigated a shaky business climate rattled by tsunamis, earthquakes, the global financial crisis, SARS, H1N1 and, now, the pandemic.

And yet, the company still stands strong, meeting all the logistics demands of its customers without so much as a hitch.

“Crises are a lesson you’d probably rather not have to learn. But, look, they definitely help you navigate future challenges better,” Colin chuckles.

RichLand’s fearless leader, who is also CEO of Eneco Energy which owns Richland Logistics, has been in the industry in Asia for roughly 20 years already and knows that it takes a certain amount of humour to get by. Where he used to be more authoritative, doling out orders and instructions, it seems the crises have somehow shaped him as well.