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PAYING IT FORWARD

SME Magazine Singapore

Issue 28, 2021

ENTREPRENEUR

Many people do not associate a ‘charity’ with ‘business’. Yet both require money to survive. Both require money to reach their goals. There is a lot more overlap than many would think.

With COVID-19 enabling digitalisation in our lives, charities have not been left out either. This week, SME speaks to Pong Yu Ming, co-founder of GIVE.asia, a non-profit tech enterprise that provides fundraising services for charities, individuals in need, and corporates.

WHAT INSPIRED YOU TO SET UP GIVE.ASIA?

Whilst I was at university, a question I kept asking myself was “why do we feel we have to wait until we are retired before we give back and do good?” We wanted to put the FUN in fundraising and find more ways for people to join the giving movement at any stage of life. We decided to try and solve that problem through launching GIVE. asia, which was initially developed as a fundraising platform. It was over ten years ago that we started and, since our inception, we now have a donor community of over 1.7 million.

WHAT DRIVES THE PLATFORM FORWARD?

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