MINTEL: COVID-19's impact on food and drink markets in Southeast Asia

In a new research from Mintel, the experts talk of what consumers want and why, revealing the changes in consumer sentiment and behaviour surrounding food and drink categories as a result of the spread of COVID-19 across Southeast Asia.

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The global spread of COVID-19 is forcing Southeast Asian consumers to cope by changing their eating habits and embracing new shopping practices. The threat of infection is reinforcing the importance of having a healthy immune system, unlocking new opportunities for brands to innovate around immunity to ward off future diseases. The online grocery sector is seeing a surge in activity due to the fact that many shoppers are staying home, presenting huge opportunities for grocery retailers to better engage with consumers through measures that bring added value and convenience. We’re also seeing growing interest in at-home cooking, which presents challenges and opportunities for brands looking to engage with those preparing and enjoying tasty meals at home.

— Tan Heng Hong APAC Food and Drink Analyst, Mintel