The Digital Culture Reset

Organizations striving to pick themselves up and get set to the new normal with new policies, practices, and frameworks must revisit their ‘culture’ as a key priority to weave the social fabric that attracts and holds the best talent together

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The COVID-19 pandemic changed numerous aspects of how we live and work. The pandemic has been a significant catalyst that has transformed our outlook about “people” and “work”. The new world of work warrants agility, adaptability, innovation, and customer-centricity as the key components of work culture. Remote and hybrid mode of work has shifted how leaders and coworkers connect. With uncertainty still abound — and hybrid work set to be planned by the majority of employers over the coming months, a new culture-building approach is imminent to uphold more inclusive ways of communicating with remote workers. Employees are no longer anchored to their desks; they are increasingly mobile, location agnostic, and demand more flexible work arrangements. For leaders, all this calls for a whole lot of rethinking as the needs of employees are getting complicated.

So, how do you create a vibrant culture where the best minds are connected and driven to perform at their optimum? Organizations are betting on digital innovations — HR tech tools, collaboration tools, engagement, and productivity monitoring platforms, digital whiteboards, smartphone chat groups, to reach out to employees and build meaningful relationships. Top organizations solicit feedback and drive purposeful dialogue with their workers in a way that builds trust and makes employees feel heard.