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ZEE Talkies Makes A Spectacular Ganesh ‘sthapana'

OUTDOOR ASIA

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October 2019

The innovation was done in association with Alakh Advertising & Publicity

ZEE Talkies Makes A Spectacular Ganesh ‘sthapana'

Zee Talkies, the Marathi television channel broadcasting Marathi movies by Zee Entertainment Enterprises, made the Ganesh Chaturthi extra special by giving a wide platform for the Ganesh ‘Sthapana’. To connect with the Marathi TG, the brand spruced up a 40/20 billboard at Mahim Causeway with

FLERE HISTORIER FRA OUTDOOR ASIA

OUTDOOR ASIA

OUTDOOR ASIA

‘Airport advertising works well for our brand'

Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.

time to read

4 mins

January 2020

OUTDOOR ASIA

OUTDOOR ASIA

‘OOH is the soul of advertising'

Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.

time to read

6 mins

January 2020

OUTDOOR ASIA

OUTDOOR ASIA

'DOOH is giving more brands access to the media'

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.

time to read

4 mins

January 2020

OUTDOOR ASIA

OUTDOOR ASIA

Making audience data talk

Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities

time to read

3 mins

January 2020

OUTDOOR ASIA

OUTDOOR ASIA

Goa OOH - At the threshold of a makeover

Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously

time to read

9 mins

January 2020

OUTDOOR ASIA

OUTDOOR ASIA

'Consolidation is key to sustained OOH growth'

Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth

time to read

4 mins

January 2020

OUTDOOR ASIA

OUTDOOR ASIA

‘Infra Development, DOOH Will Drive Biz Growth'

Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets

time to read

1 mins

November 2019

OUTDOOR ASIA

OUTDOOR ASIA

‘If Our Concessionaires Win, Then We Win'

As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:

time to read

4 mins

November 2019

OUTDOOR ASIA

OUTDOOR ASIA

Widescale Awareness Is Central To Green Printing Adoption

Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets

time to read

3 mins

November 2019

OUTDOOR ASIA

OUTDOOR ASIA

Simply Creative

Diwali Creative Places

time to read

6 mins

November 2019

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