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Federal Bank Goes Outdoor Asking 'Why Settle For Less?'
OUTDOOR ASIA
|September 2017
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
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Federal Bank, one of India’s leading private sector banks, launched a new integrated brand campaign around the theme ‘Why Settle for less?’ that included OOH advertising. OOH was used principally to create a big impact and deliver the brand message in an uncluttered fashion.
The OOH mix included Metro train branding in Mumbai – highlighting the bank’s 5 products – as well as an on-ground initiative that engaged the Mumbai Dabbawallas. 5,000 Dabbawallas successfully delivered 1.25 lakh Federal Bank branded s
Denne historien er fra September 2017-utgaven av OUTDOOR ASIA.
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