The Ultimate Address In Men's Fashion

Connoisseurs of fine living would aver bespoke fashion is the ultimate luxury—something crafted just for you. But the Raymond Atelier, a premier lounge for men launched by Gautam Hari Singhania, takes craftsmanship, exclusivity and quality to a whole new level.

- Pooja Mujumdar

A quiet revolution has been taking place among India’s style cognoscenti, who have been spending their money by going bespoke. And why not? Bespoke feels exclusive, powerful and unique, giving one that something that nobody else has in the world. There is something about the process of being measured and then meticulously going through every minute detail such as the silhouette, the material, the fittings, the finishing... the list goes on. The process, and especially the results, can be gratifying, and savvy shoppers who spend their money on such distinctive, made-to-measure pieces are becoming patrons of what is being referred to as ‘the new luxury’. To take such bespoke luxury to a new level altogether, Gautam Hari Singhania, the chairman and managing director of the Raymond Group, has recently unveiled the Raymond Atelier at J K House in Mumbai.

The pinnacle of distinguished dressing