CARVING A NICHE

Technocraft Industries epitomizes the spirit of entrepreneurship and brotherhood of siblings Sharad Kumar and Sudarshan Kumar Saraf, whose goal to take their company from strength to strength has stood the tests of time.

- Joseph Rozario

ALMOST HALF A CENTURY AGO sharad Kumar saraf and younger brother sudarshan laid the foundations of their company, Technocraft Industries (India) limited, at a 1,000 sq m plot at maharashtra Industrial Development corporation (mIDc) in mumbai. Then a small, struggling drum closure manufacturing unit, a niche sector, it’s been a long haul for the brothers since, who continue to post healthy year-on-year growth in their business verticals—drum closures, steel tubes and cotton yarn and textiles—of their now diversified conglomerate which also includes a engineering design services business. Though still operating from mIDc, their company has grown far beyond the tiny plot they had started with and now boasts a worldwide presence with a turnover of over ₹1,300 crore. at the root of this success lies the perseverance and hard work of the brothers, who have proven to the world that sometimes the harder you work, the bigger and luckier you get. But there have been hiccups along the journey, as we learn from elder brother sharad saraf, as he takes us back to the inceptive years of the company in the early ‘70s.

Starting out