Beauty In A Box

Devina Singhania’s packaging brand, le JAHAN, doesn’t simply wrap gifts or box up products. She creates an entire world of love, excitement and joy that redefines the process of unravelling a gift.

- Benaifer J Mirza

THEY SAY, ‘DON’T JUDGE A BOOK by its cover’. But aren’t we all guilty of judging what’s inside a gift box from the way it is wrapped? A classy bow here, a pretty knot there, that dainty floral decoration… they all add to the entire gifting or packaging experience. Ever seen a cake that is so pretty that you just don’t have the heart to cut it? A beautifully wrapped gift is more or less the same. It’s so perfect and pretty that, at times, you don’t even have the heart to unstring that ribbon. That’s the magic of packaging!

But how often do we actually make the effort to create that magical suspense? We just wrap the gift or product in the typical boring, conventional way and literally kill the charm of an otherwise exciting gift item or product.

Devina Singhania sensed this gap in the gifting and packaging experience and launched le JAHAN. ‘Le’ means ‘the’ in French and ‘Jahan’ translates to ‘world’ in Persian, and both the words come together to give the brand its name—le JAHAN, meaning ‘The World’. It’s the world of innovative concepts, exciting designs and, above all, a whole new refined and sophisticated way of gifting and packaging.

le JAHAN’s brand philosophy is to produce quality products that are innovative and have a design sense that exudes luxury. The brand’s offerings currently include packaging solutions for tea, jewellery, food, gifts and silver items.

Singhania’s Jahan