Strong Connect

Organisational culture may rest in an intangible realm, but it has an undeniable impact on employee engagement and productivity, and thereby business growth.

- DR GURUVAYURAPPAN P V

Soaring business, innovative solutions, and healthy balance sheets all measure the success of an organization. And for any organization to have a thriving, profitable business, it takes a bunch of highly dedicated and zealous employees, committed to seeing their organisation flourish while they grow along with it. The underlying elements crucial for this are employee engagement and [a robust] culture; one can certainly not exist without the other. Engaged employees abide by and demonstrate the organisation’s culture in their day-to-day work, and a strong positive work culture leads to happy, engaged employees.

Organisational culture can be defined as an amalgamation of the vision, mission, operational goals, daily communication and interaction, and a defined set of behaviors and norms. All of these create an intangible workspace environment that pervades the way people work. Studies have revealed that corporate culture is key to driving innovation and organic growth. It is also found to drive performance, engagement, employee development, and to a great extent, help lower attrition levels.

Balancing culture with increasing diversity