Chasing Growth

How to sustain the spark of a startup and chart a path to reach customers online.

- Apurva Chamaria

Startups have limited or no marketing budgets, and have to often challenge and compete with well-established brands. Therefore, growth hacking is often a great way for them to practise ‘no-money marketing’. Apart from building a valuable product, the main task for any startup is to establish techniques that enable consistent customer acquisition at incrementally reduced unit costs and retaining those customers. That is what a growth machine enables. This self-powered virtual machine is more of a mindset, which helps in achieving growth by leveraging growth-hacking techniques. During the process of implementation, startups themselves end up inventing more such techniques basis experimentation. And that is what Silicon Valley technologist Aaron Ginn said, “Growth-hacking is more of a mind-set than a tool kit.” To enable startups to kick-start their growth machine, we are sharing seven effective and easy-to-implement tips.

No sign-up login: This is the best sign-up option as visitors are not burdened with any requirements. Rather, they are enabled to try the platform without any registration. It can be enabled later once the visitors have used the product and have understood its benefits. This will ensure that only highly qualified visitors are registered, and also helps activate only highly engaged users.

Exit intent pop-ups: Today, marketers are trying to understand the visitors’ intent at every interaction. When the visitors land on a website, they get special welcome message or personalised assistance to traverse it. And if visitors are about to leave the website without completing the desired goal, then marketers use the exit intent pop-up to grab, the user’s attention. This contains special offers for customers. RazorSocial increased their conversions by a whopping 520% by offering the visitors upgraded content service.