IKEA Says, 'Hej! India'

- Charu Lamba

 

Finally, the wait is over! IKEA, the world’s leading Swedish home furnishing retailer has opened the doors of its Hyderabad store for customers on August 9, 2018. Expressing joy, Peter Betzel, CEO, IKEA

India says, “At IKEA the people, the community and our contribution to safeguarding the health of the planet is the biggest priority. Over the last five years Juvencio Maeztu and the team here have laid a very strong foundation and a solid base for IKEA to be successful. I thank all our friends in India including the government and officials for all the support and partnership to make this dream a reality.”

This is a landmark moment for IKEA after it got FDI approval in 2013 that allowed 100 percent FDI for single-brand retailers in India. IKEA has been sourcing from India for its global stores for more than 30 years. Its plan to open retail stores in 40+ cities across the country, reinforces its long-term commitment and deep connection with India. IKEA has set out to become a truly unique, meaningful and trusted brand in India, making every day brighter and better for the many people.

Jesper Brodin, CEO, IKEA Group, says, “It is a proud moment as it marks a major milestone in a journey that started more than 30 years ago when IKEA partnered up with local manufactures in India. We have a long-term commitment to India, which is an important market for us. We bring an inspiring, affordable and convenient home furnishing offer and awe are more than ready to meet and understand the needs, frustrations and dreams in the everyday lives of our customers in India.”

Resonating Brodin’s thoughts, John Achillea,  IKEA Hyderabad Store Manager