Touchless hospitality

Technology in hospitality has certainly seen a new light with emergence of the pandemic. The new change has made the industry explore new technologies in order to survive this difficult phase.

- Charmaine Fernz

A recent report by Howarth HTL (Hospitality, Travel, Leisure) titled ‘Providing High-Touch Through High-Tech: Resilience in Hospitality Through Human, Technology & System Convergence’ states that the pandemic is accelerating the industry’s journey in an 4.0 era that weaves artificial intelligence and digital technologies into the everyday lives of individuals, businesses and society.

This suggests some pertinent questions, such as, can this advancement of technology provide a silver lining opportunity for one of the oldest industries – an industry positioned as a high-touch, customer-centric one, providing home and food away from home? Can technology also assist in connecting hotels, local businesses and global markets?

Addressing this new trend, Kush Kapoor, CEO, Roseate Hotels & Resorts states that, “We have discovered new nuances in hospitality to give to our guests, an experience and satisfaction keeping all hygiene and safety standards in place. In a bid to minimise physical contact with guests, we launched the ‘Care by Roseate’ programme; an approach towards instilling confidence among our guests about their safety while staying and dining at restaurants across our six properties in India and the UK.”

A CATALYST FOR CHANGE