Five strategies to grow your online business

From creating a mobile friendly platform to leveraging the power of social media, an online business can use several means to boost its presence

- Zaib Shadani

1. Model success – but don’t be a copy-cat

Creating compelling content is crucial for all businesses online – it doesn’t matter what type of content you’re delivering, as long as it answers your customers’ questions and engages their curiosity and interest. The more connected your audience is with your content, the easier it becomes to build trust and encourage them to take action towards your brand. If you want to captivate your audience’s attention in the long run, then you need to create authentic and ‘real’ content. However, this does not mean that you need to reinvent the wheel. There are hundreds of entrepreneurs and businesses with successful social media accounts that can act as inspiration and a road map for success. Take some time to study your competitors and the industry leaders to see what they are doing right, to emulate their strengths and avoid their weaknesses.

2. Create a mobile friendly website